A Beginner's Guide to Adwords.

2. Ads

Then we can start creating new ads that specifically target people looking for bikes, making ads more user-friendly and appropriate, thus more likely to be clicked on. We can run multiple ads for the same keywords. We can create many ads, and have them either a) rotate/show up evenly or b) have the best performing ads show up the most often. We will create two ads here:

Dougs Bike Sale
Come and see Doug's Motorcycles
for the best deals on Motor Bikes
www.dougsbikes.com.au

Doug's Bikes
For all your motorcycling needs
All in one easy to find location
www.dougsbikes.com.au

We can do this in order to test which ad a) is the cheapest to run because it has the best quality score (a testament to how well it matches the search criteria) and b) is the most clicked on, or has the best conversion rate. An ad that repeats the search term is going to have a better quality score than one that does not. Remember though that the key to an effective ad is to exactly match what someone is searching for, and deliver content relevant to the ad.

So, we now have an ad group, some keywords and some ads. Let's refine the keywords a bit.

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