A Beginner's Guide To Websites.

Why do I need a website?

Businesses have many reasons for wanting a website, including:

• Wanting to attract new business by accessing a larger marketplace
• Wanting to save time and money by allowing potential customers to window shop without having to physically attend their premises
• Selling their products and services online, thus reducing the cost of a sale
• Promoting a particular product, event or special, which can’t be promoted in other forms of media because other forms of media cannot be changed (such as print media).
• Because they are aware that their target market use the internet to shop, find information or just browse

There are almost as many reasons as there are websites. Research has shown that retail sales in Australia that were made by purchasing online with Visa Cards totalled $900 million last year. With over 16 million people going ‘online’ in Australia alone, it’s not surprising that many retailers want to make the most out of this highly valuable sales tool.

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