Why use Adwords?

If you are looking for a fantastic return on your advertising investment, there is truly no better marketing program than Google Adwords. The cost to advertise is low compared to other mediums, and a click through to your website can cost as little as $0.01 ! Google has an astounding 90% of the market share for internet searches, and you can be seen on the front page of the search results as a sponsored listing. And with our management fee* now as low as 3.5% (depending on spend), you can get a lot more bang for your buck than ever before!

How does it work, and what does it cost?

A user goes to www.google.com or www.google.com.au and enters their search term in the box provided. For instance, let's say a prospective customer was looking for a new wakeboard. They would type in 'wakeboard' into the search box, and click Search. They would then be given a list of websites. At the top of the page, and down the right hand side, ads appear that are relevant for the search. Your ad could be amongst them. You don't pay anything unless a prospective customer clicks on your ad to visit your website. That 'cost per click' could be as little as $0.01, depending on the competition for that keyword, and other factors that we can help you with. What it means is that your ad shows up exactly when a prospective customer is searching for your products and/or services... now that is truly targetted advertising.

Why Hollowpoint?

Hollowpoint are Google Adwords Professionals, which means we have been qualified by Google to provide extensive services to our clients, including establishing and maintaining Adwords accounts. We can maximise the effectiveness of your Adwords account, and monitor it long term, making changes and recommendations that will increase your ROI. View our Adwords Qualifications Here. Unlike other Adwords Professionals, Hollowpoint has a sliding scale of management fees based on your spend. The higher the spend, the lower the management fee.

* We charge a management fee (to maintain and optimise your account, set up and distribute ads, select and bid on keywords and monitor the performance of your ads) of between 3.5-10% of your total budget, depending on your spend. Our strategies WILL reduce your cost per click by up to 50%, ensuring you get the biggest bang for your buck.

Where to from here?

Contact us today for a no-obligation discussion about how we can help your business. We will discuss your requirements, gain an understanding of your particular business, and make informed recommendations. You can also view our standard plans here.