Why
use Adwords?
If
you are looking for a fantastic return on your advertising
investment, there is truly no better marketing program than
Google Adwords. The cost to advertise is low compared to other
mediums, and a click through to your website can cost as little
as $0.01 ! Google has an astounding 90% of the market share
for internet searches, and you can be seen on the front page
of the search results as a sponsored listing. And with our
management fee* now as low as 3.5% (depending on spend), you
can get a lot more bang for your buck than ever before!
How
does it work, and what does it cost?
A
user goes to www.google.com or www.google.com.au and enters
their search term in the box provided. For instance, let's
say a prospective customer was looking for a new wakeboard.
They would type in 'wakeboard' into the search box, and click
Search. They would then be given a list of websites. At the
top of the page, and down the right hand side, ads appear
that are relevant for the search. Your ad could be amongst
them. You don't pay anything unless a prospective customer
clicks on your ad to visit your website. That 'cost per click'
could be as little as $0.01, depending on the competition
for that keyword, and other factors that we can help you with.
What it means is that your ad shows up exactly when a prospective
customer is searching for your products and/or services...
now that is truly targetted advertising.
Why
Hollowpoint?
Hollowpoint
are Google Adwords Professionals, which means we have been
qualified by Google to provide extensive services to our clients,
including establishing and maintaining Adwords accounts. We
can maximise the effectiveness of your Adwords account, and
monitor it long term, making changes and recommendations that
will increase your ROI. View
our Adwords Qualifications Here. Unlike other Adwords
Professionals, Hollowpoint has a sliding scale of management
fees based on your spend. The higher the spend, the lower
the management fee.
*
We charge a management fee (to maintain and optimise your
account, set up and distribute ads, select and bid on keywords
and monitor the performance of your ads) of between 3.5-10%
of your total budget, depending on your spend. Our strategies
WILL reduce your cost per click by up to 50%, ensuring you
get the biggest bang for your buck.
Where
to from here?
Contact
us today for a no-obligation discussion about how we can
help your business. We will discuss your requirements, gain
an understanding of your particular business, and make informed
recommendations. You can also view
our standard plans here. |