What Are Adwords?

With Google AdWords, you’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in.

With AdWords ads, your customers will see your ad next to relevant search results they have requested. In addition, your ads could also appear on relevant search and content sites within the Google Network. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.

Create the ad.

It all starts with your ad. Tell the audience what you have. Highlight the benefits of a product or service – and why they should be getting it from you. AdWords text ads can be live on Google in minutes.

Show it to people who want what you have.

With Google AdWords, you only reach people interested in your products and services. That’s because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you.

Show it to a lot of those people.

Your ads can appear on Google.com search results as well as the Google Network of search and content sites, which includes directory websites, third party sites and even News sites such as News.com.au and The Age. The Google Network reaches more than 80% of Internet users worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a neighborhood, city, state, national or global level. AdWords even allows you to create your own customised target area by designating a geographic radius or boundary.

Only pay Google when people click through to your site.

One reason AdWords ads have such incredible ROI (return on investment) is that your “I” is so little. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there’s no minimum spending requirement). Your cost-per-click could be as low as 6c, and you only pay Google when people click on your ad. That means you’re investing in defi nite leads, not hit-or-miss ads.

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* Adwords is a registered trademark of Google Inc. Hollowpoint Pty Ltd does not represent Google Inc. Hollowpoint is a Google Qualified Company.