Why
Use Adwords?
A
recent Piper Jaffray study found that search advertising
is the most cost-effective method of advertising (and at
a fraction of the cost of direct mail, edm, online banners
or yellow pages). Choose Hollowpoint & Google AdWords
and start gaining customers within 5 hours of signing up
with us.
Adwords
allows you control over:
- Your
daily spend and monthly budget
- What
you consider a lead or inquiry to be worth to your business
- Where
you want to be positioned in relation to your competitors
- What
days, months, regions and sites you wish to appear on
- Your
ad content and how often you want to update it
- How
many ads you run, at what volumes, and to which demographics
Adwords
has arguably the lowest cost per conversion and highest
Return on Investment than all other conventional forms of
marketing.
Only
pay Google when people click through to your site.
One reason AdWords ads have such incredible ROI (return
on investment) is that your “I” is so little.
You decide what you’re willing to pay for each click
on your ad, and you place a limit on what you’d like
to spend each day (there’s no minimum spending requirement).
Your cost-per-click could be as low as 6c, and you only
pay Google when people click on your ad. That means you’re
investing in definite leads, not hit-or-miss ads.
See
what’s working. Then do it again.
Unlike other advertising, you can do more than just put
your AdWords ads out there, cross your fingers, and hold
your breath. Instead, with online tracking tools, you can
keep a close watch on their effectiveness to determine which
of your ads are generating the most clicks and which are
converting to sales, leads, sign-ups, downloads or page
views. And, your AdWords ads can be continually altered
and refined to drive even better results.
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*
Adwords is a registered trademark of Google Inc. Hollowpoint
Pty Ltd does not represent Google Inc. Hollowpoint is a
Google Qualified Company. |
