What is Facebook?

If you are interested in targetting Gen Y, Facebook is an essential part of your online marketing strategy. With more than 80,000,000 active members worldwide, it is the 6th most visited website on the internet, and the number 2 social networking website in the world.

How does it work, and what does it cost?

Instead of creating an advertisement and hoping that it reaches the right customers, you can create a Facebook Social Ad and target it precisely to the audience you choose. The ads can also be shown to users whose friends have recently engaged with your Facebook Page or engaged with your website through Facebook Beacon. Social Ads are more likely to influence users when they appear next to a story about a friend's interaction with your business.

Facebook Social Ads allow your businesses to become part of people's daily conversations. Ads can be displayed in the left hand Ad Space — visible to users as they browse Facebook to connect with their friends — as well as in the context of News Feed — attached to relevant social stories. The social stories, such as a friend's becoming a fan of your Facebook Page or a friend's taking an action on your website, make your ad more interesting and more relevant. Social Ads are placed in highly visible parts of the site without interrupting the user experience on Facebook. Ads are charged on a per click basis, meaning you only pay for visits to your website. Ad costs vary, but an average cost is around $1 per click thru.

Why Hollowpoint?

Hollowpoint have indepth experience at ads distribution, with a specialisation in Pay Per Click ads through various networks including Google, Yahoo, Seek and Facebook. With our low management fees (3.5%-10% of budget) and our extensive experience, we can optimise your ad distribution to work at it's fullest potential.

Where to from here?

Contact us today for a no-obligation discussion about how we can help your business. We will discuss your requirements, gain an understanding of your particular business, and make informed recommendations. You can also view our standard plans here.