Pay
Per Click Advertising.
Pay
per click advertising is relatively self-explanatory. You
set a budget, either daily or monthly, that you are prepared
to spend. You create short ads that appear when certain
searches are being performed. You decide which keywords
your ad should appear for when people search certain websites
(such as Google or Yahoo) and you determine what you are
prepared to pay for a visit to your website.
The
important factor of PPC advertising is that you only
pay when someone clicks on your ad and visits your website,
ensuring that your return on investment is as high as possible.
Although
Google Adwords is, in our opinion, the most effective form
of advertising since 2004, there ARE other pay per click
programs out there, so we will look at all options, and
make recommendations accordingly.
Google
Adwords
A highly effective form of advertising, Adwords are seen
on Google Network sites and as ads on third party websites.
Google Adwords ads only appear when triggered for a search
term you determine is relevant to your business. You only
pay when someone clicks on your ad, and you have a high
level of control over your spend. For more information on
Adwords, please click here.
Yahoo
Search Marketing
Similar to Adwords, you pay when someone clicks on your
ad, which are shown across the YSM Network (Ninemsn/Bing.com,
Yahoo.com.au, Alta Vista and more). Although in Australia,
these sites receive less traffic than Google, millions of
people use Microsoft based products such as Live and the
default search engine in Internet Explorer is Ninemsn. We
can provide strategies to make the most of your advertising
budget, including a mix of many different pay per click
networks.
*
Adwords is a registered trademark of Google Inc. Hollowpoint
Pty Ltd does not represent Google Inc. Hollowpoint is a
Google Qualified Company.
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